Why We Build.
A short explanation of what we're doing here — and why we're doing it this way.
Most software is designed
to keep you paying.
You've been there. You sign up for a tool because it solves a specific problem. Then six months later you're paying $49 a month for features you've never touched. The product has grown, the price has grown, and somehow the original problem it solved is now buried three settings screens deep.
That's not a product. That's a subscription you forgot to cancel.
The SaaS model creates a perverse incentive: software companies need you to keep paying, so they keep adding features — not because you need them, but because the roadmap has to keep moving. The result is bloated tools that do everything adequately and nothing exceptionally.
We think there's a better way to build.
We build tools for specific problems.
You buy them once.
Then you own them forever.
One problem.
One tool.
Done well.
Every Built By Sage product targets one workflow. Not two. Not a suite. Not a platform. One thing, done exceptionally well, sold once at a fair price.
We build on platforms you already use — Notion, WordPress, tools already in your stack — so there's no new app to learn, no new login to manage. Just a template or plugin that slots into your existing workflow and makes one part of it significantly better.
When you buy it, you own it. No account required. No monthly fee. No updates that break your workflow. If you need it three years from now, it's still there — working exactly the way it did when you bought it.
Four things we
never compromise on.
Buy once, own forever.
No subscriptions. No renewal reminders. No "your plan has been downgraded" emails. You pay once, you get the thing, it's yours. That's how software used to work and we think it's still the right way.
Specific solutions only.
We don't build tools that try to solve every problem. We pick one workflow, understand it thoroughly, and build something that handles it better than anything else available. Scope is a feature.
Built for real workflows.
Everything we ship comes from a real need — either our own or someone we've worked closely with. We don't theorize about what freelancers need. We've been freelancers. We build from the inside.
Low-maintenance by design.
The best tool is the one you never have to think about. We build things that work quietly in the background — no manual updates, no dependencies, no moving parts that can break. Set it up. Use it. That's it.
We're just getting started.
LeanClient and BonsaiOS are the first two. There are more on the way — each targeting a specific gap in a specific workflow. We ship when something is genuinely ready, not when a roadmap says it should be.
If there's a problem in your workflow that needs fixing, we'd love to hear about it.